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In 2022, Apple generated 62% from indirect channels vs. 38% from its direct channel. In 2021, 64% of Apple’s sales came by indirect channels vs. 36% from its direct channels in 2021. Key Highlights of Apple’s Sales Channels Strategy In summary, Apple’s sales distribution strategy in 2022 relied heavily on indirect channels, contributing 62% of … Apple Sales By Distribution Channel Read More »

Apple Sales By Distribution Channel - FourWeekMBA

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