Chanel Limits Purchases of Most Popular Handbags

Chanel losing brand value in Korea - The Korea Times

Chanel loses appeal among Korean consumers due to steep price hikes - The Korea Times

Why Koreans are only allowed to buy one Chanel bag per year – new measures introduced to curb 'opens runs' as luxury fiends and resellers hoard bags

SEOUL (Reuters) -As COVID curbs cut travel and duty-free shopping, South Koreans are driving a luxury goods boom at home that has left Chanel barring nearly a third of would-be shoppers to stop bulk buyers snagging $10,000 bags for resale with markups of 20% or more. The storied French fashion and luxury company told Reuters it has seen traffic to its boutiques in South Korea skid since it began screening for customers it believed might be stocking up purely to flip to others in the resale market. Chanel's strategy, implemented since July last year, came as global demand for luxury goods was picking up after the worst of the coronavirus pandemic.

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