I Buy The Cheapest Thing On Chanel!

The #cheapestthing Chanel sells is going viral on TikTok

TikTokers Are Buying the #CheapestThing From Luxury Brands on The Viral List - YPulse

TikTokers Are Buying the 'Cheapest' Thing at Chanel for the Luxe Packaging & Free Samples

The mega-label’s advent calendar controversy was a wake-up call for luxury brands without a compelling TikTok strategy. What should they do about it?

Chanel's TikTok Challenge

Unearthed via TikTok’s #cheapestthing challenge, this Chanel compact mirror feels like a little luxury.

Tik Tok Made Me Buy This Under-$50 Chanel Compact Mirror

I Buy The Cheapest Thing On Chanel!

Products from Tom Ford, Nudestix, K18, Maison Francis Kurkdjian, among others, have become all the hype within beauty enthusiasts on TikTok.

Emerging TikTok Beauty Products: K18, Nudestix, Milk Makeup, Tom Ford – WWD

Chanel-beauty.jpg?w=363&h=204&crop=1

These unboxings are beautiful.

TikTokers Are Buying the 'Cheapest' Thing at Chanel for the Luxe Packaging & Free Samples

Brands need to strike a balance between traditions of perfection, heritage and status and the more modern hallmarks of inclusivity, realness and transparency.

Balancing aspiration and authenticity: Staying relevant in the Gulf luxury market