Brad Pitt for Chanel's No5 campaign….the smell of disaster

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After flicking through at least 100 fragrance adverts for my trend booklet, I found that almost half presented a celebrity endorsement. If I’m being honest most actually de-valued the fragrance brand as a result of the celebrity being used. Here is an example of a fragrance campaign that I felt was really unsuccessful and did…

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Not feeling Brad Pitt's Chanel No. 5 ad? This second video may